The Textiles Industry

The Truth

The textile industry can rarely be considered fair or environmentally caring and the sad truth is it can often be considered superficial.

With the advent of the ‘eco’ movement, there has been an increase in misleading advertising through manufacturing claims and labelling processes, which can also be called greenwashing*. It is important to get to know the businesses and brands you purchase from. The credentials of the products and services should be available on tags and/or labelling. To be Certified means to be endorsed with authority by a third-party institution or state by successfully meeting certain requirements. (E.g. GOTS Certification.)

Just because a product label or manufacturing claim says: eco-friendly, green, sustainable, organic or 100% natural, this does not mean chemicals or unfair labour treatment has not entered the process.


“This term is generally used when significantly more money or time has been spent advertising being green (that is, operating with consideration for the environment), rather than spending resources on environmentally sound practices. This is often portrayed by changing the name or label of a product to evoke the natural environment or nature – for example, putting an image of a forest on a bottle containing harmful chemicals. Environmentalists often use greenwashing to describe the actions of energy companies, which are traditionally the largest polluters.” (

See Green Peace website –

An excellent site that gives us all the ability to have our say and to get informed and to stay connected with others who are bringing light to all areas of business commerce.

For those residing in Australia, there is currently no legislation that directly regulates green marketing. Although if you are concerned that any claim a company or business is making is misleading or deceptive, you can refer to Section 52 in the Trade Practices Act (1974) which is a general provision for prohibiting “unfair practices”.

Contact the Australian Competition and Consumer Commission.


For those in Australia see this website where you can also report a company or write an article on perceived misconduct.

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